Grand Opening Brochure for Ulman House
The Ulman Foundation hosted a grand opening “housewarming party” for Ulman House, its healthcare hospitality house designed specifically for adolescents and young adults traveling to Baltimore for cancer treatment. The brochure informed attendees of the flow of the event, recognized generous donors and esteemed guests, elevated client voices, and called supporters to action by offering specific ways to continue helping. The welcome message was my favorite element, serving as a way to connect the transformation of the physical structure with the transformational patient experience. Printed on a substantial glossy stock, the brochure served double-duty as a keepsake for attendees.
